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represent-blogIt is not secret that native Hawaiians like to rep their heritage to the fullest and the newest Fitted Hawaii tee uses Nas’ Represent from Illmatic. It is also no secret that Illmatic is my favorite album ever, and Represent is one of my favorites from the album, so this tee is like perfect for me. The tee drop tomorrow but hopefully they will still be there next month when I am in the islands. BTW peep their blog post, they nicely added the Illmatic touch to it and if you don’t understand it, don’t come back to this blog until youv’e listened to the whole album.

Releasing tomorrow, May 9th. Aloha is one of those defining, contagious words we practice, preach & sermonize; whereas Hawai’i is the groundation for “Aloha” which we represent and embody on a daily basis. Our island conjures up a sense of dignity, honor, gratification and pride in oneself. It’s the genesis of what makes our State so riveting. Whether you’re a local living abroad in Vegas or in a N.Y. state of mind, it ain’t hard to tell that we here at FITTED try to epitomize the Aloha spirit with our own informal twist. Our common goal would be to have everyone become an advocate of Aloha ʻāina somehow, spreading an infectious dosage of one love, whether you’re tilting a cold brew while sitting at a halftime show during a UH game or just sittin’ in da park. “Spread Aloha, it’s the Hawaii way.”

This new t-shirt which derives it’s inspiration from NaS Escobar’s Represent, featured on his most seminal work to date, Illmatic. The front graphic features an H for Hawaii, with the lyrics to Represent printed inside. The back sees a yellow crown.

Click for more pics

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